1. The video is still under review
Every upload is checked before it is distributed. That usually takes minutes but can take an hour or more at busy times. During review the video shows 0 views even though it looks posted. Wait before deleting it, because deleting and reposting resets everything.
2. The privacy setting is wrong
Open the video, tap the three dots, then Privacy settings. If Who can watch is set to Friends or Only you, it will never reach the For You feed. Also check that your account is not set to private under Settings and privacy, then Privacy.
3. The video is not eligible for the For You feed
Go to Settings and privacy, then Account, then Account status. TikTok lists any video that is not eligible for the For You feed and why. This is the closest thing to an official shadowban notice. You can appeal from the same screen. Our TikTok shadowban checker helps you read your numbers.
4. The account is brand new
New accounts are tested with a very small audience first. The first few videos often get 0 to 200 views. Warm the account up like a real person: watch, like and comment in your niche for a few days before posting, fill in the profile, and do not change the username repeatedly.
5. Many accounts on one phone or network
TikTok looks at device and network signals. Many accounts logged in on one phone, or switching between accounts constantly on the same connection, can make every account on it look suspicious and cut reach. Keep account counts per device modest. If you run many accounts, see how to manage multiple TikTok accounts.
6. Reused or watermarked content
Reposting a video from another creator, or a clip with another app's watermark, is treated as unoriginal. It usually gets little or no distribution. Upload your original file without other logos.
7. Community guideline flags
Nudity, dangerous acts, misleading claims, and copyrighted music in some regions can limit a video without deleting it. Check your inbox for a notice and the Account status page.
8. You deleted and reposted
Deleting a video and uploading it again often gets flagged as a duplicate. Post a genuinely new edit instead.
9. Banned or spammy hashtags and captions
Hashtags tied to harmful content, or captions stuffed with #fyp style tags and links, can hurt distribution. Use three to five specific tags. Check your caption length with the caption counter.
10. A VPN or unusual location
TikTok tests videos on people near you first. A VPN or a proxy in a country that does not match your audience can send your video to the wrong people, or to nobody.
11. The hook loses people in the first second
If a video does get a few views but stalls under 200, the problem is retention. Start with the payoff, cut the intro, and add on-screen text in the first frame.
What to do if nothing works
Post consistently for a week without deleting anything, one to three original videos a day. If reach stays at zero and Account status is clear, contact TikTok support from Settings and privacy, then Report a problem. If the account is restricted, a fresh start on a clean account is often faster than waiting.